Product marketing is one of the important things that determine the company's performance. A product marketing strategy is an activity that must be carried out to introduce the product more widely to the public. Therefore, you as a business person need to implement an effective product marketing strategy to improve your business development.
Below will be discussed 7 (seven) best product marketing ways to do to increase sales of your business products.
1. Know your target market
You have to know your market, dominate your target market. The first step you can take is to research who is your target market. The more specific your target market is, the greater your chances of success. For example, if you move in the clothing section of teenage girls. Then you can target your market with adjustments to the products that are produced. Like girls who are still in school and aged 12-18 years.
2. Using Social Media
We all agree social media is the most powerful marketing tool because almost everyone, from all different backgrounds, is very active using it. For example, promoting using Instagram and Facebook. With social media, companies can interact widely with various groups, with low costs and high visibility or visibility. Social media also allows companies to choose the appropriate community to market their products so that what is offered has a great opportunity to sell.
In social media marketing, you can also collaborate with influencers. Many people use influencers on social media to promote their products. Let their followers know about your product through influencers.
3. Offer Free Products
This method is considered very effective to attract consumers because something free will be very difficult to pass up. Another reason why this strategy is considered necessary too, often a customer has not bought a product because they have never tried the product.
A company may choose an event or directly offer free samples and samples door to door to potential customers. If the product is in the form of services or digital media, the company can offer a free trial or try it for free to attract potential consumers to know about a product. This example of a marketing strategy is quite effective.
4. Choosing a Strategic Place
Strategic location is still one of the marketing strategies that should be considered because a strategic place of sale means that your product has a higher chance of being seen and of course triggers high sales.
The criteria for selecting strategic places must be adjusted to the targets and the ease of reaching them. For example, if you decide to sell equipment for boarding children, then selling near the campus or school area will make it possible for your product to sell quickly and be seen.
5. Providing Incentives for Recommendations
A product will look good and can be trusted if someone recommends it. To get a recommendation or testimonial from consumers who have used these products, you must reward them with attractive incentives. The incentive for a testimonial does not always have to be in the form of money, but it can be in the form of a product gift or a discount.
With this incentive, the company indirectly wins two parties for marketing targets, namely loyal customers and potential customers. Product recommendations are now a market strategy used by almost all products.
6. Establish Good Relationships with Consumers
Loyal customers are an important company asset. They have repeatedly purchased your product and are regularly contributing to the income. If you don't want to lose a purchase, amid competition for many similar products, then there's nothing wrong with rewarding customers who are loyal to the company by responding to consumer input or giving gifts directly for the purchases they make.
This is quite effective as a way of marketing food products because this type of product relies on the loyalty of buyers to survive in the business world.
7. Mouth to Mouth
Your marketing team communicates directly with consumers. After consumers buy a product and are satisfied with the product, consumers will notify other potential consumers to buy the product.
A marketing strategy is needed so that the products you sell can be more widely known by the public and of course get a lot of consumers. If you stay focused on this one thing, of course, your sales will increase.