When you manage sites in WordPress and host themselves, SEO Yoast plugins are one of the most important tools you can have. Yoast SEO is one of the most popular WordPress plugins related and is not difficult to understand why so. You don't run your blog or you are a professional SEO that manages a website for clients, Yoast is a cool tool that can help so that the performance of your site's maximum performance.
Yoast SEO can be installed on the WordPress site that you host themselves. Fortunately, these tools are free. Yoast SEO can be operated easily even for a beginner in the field of SEO though. Tools from WordPress are also the most comprehensive among other similar tools. Indeed, the premium version is also available, but basically, all the important functions are found in Yoast SEO which is free. Yoast makes it easy for you to do things like control the title and meta description, set the keywords you are targeting and tracking how often you use it, manage sitemaps, and many other things that can be managed with these free tools.
How to Download and Install Yoast SEO
If you don't have a Yoast SEO plugin installed on your site, you can download it right now. If Yoast SEO is installed, then you certainly want to learn more about how to use it, you can just jump to the "Use of Yoast SEO" section.
From the admin dashboard on your site, see the left side of the screen for the "Plugins" option. When you direct the cursor to it, you will see the "Add New" option.
Click "Add New" and you will be taken to a page with a choice of superior, popular, recommended, and favorite plugins. If you don't see Yoast SEO listed below this section, there is a search box that you can use to find it.
After you find the Yoast SEO plugin, click "Install Now" and WordPress will do the download process, the installation starts, and asks you to activate the plugin. Activate the plugin and if successfully installed and already active, you will see the signed option "SEO" in the menu of the left side of your admin dashboard and along the horizontal menu bar at the top of your screen.
Downloading and installing Yoast SEO is easy, but now after you do this step, you need to prepare a plugin. If you have never used Yoast SEO before, this might seem a little difficult, but we promise you can handle it after some guidelines we will provide the following.
I really cannot promise the success of his SEO because SEO cannot show results overnight. But it is very important to do it right. Because Yoast's ideal settings will vary from one site to another, we will not tell you a difficult but precise setting, but we will guide you through a setting that suits your needs fundamentally.
Yoast Seo Settings
To start, open the Dashboard Admin your site, look for the "SEO" option in the left side menu (or the top menu, depending on which you like), and click "General". This will take you to the page where you can have the opportunity to make some global basic SEO options for your site.
General settings on the Yoast SEO plugin:
If you want to restore Yoast SEO to the default settings, the "General" tab is where you can do it. Unless you want to follow a tour of a kind of introduction or guide, go to the "Your Info" section.
Your information settings on the Yoast SEO plugin:
In this section, you can tell Yoast about your site's name or do you have an alternative name you want to use. You can also notify whether this tool is used for the benefit of a company or individual, which will make it easier for Google to enter your site into the results of the related information chart. If you prepare SEO Yoast for the company's website, you can have the opportunity to add things like the company's logo, which can also be included in the information chart.
Webmaster Tools:
Now, let's enter the "Webmaster Tool" tab. If you plan to use a tool like Google Search Console, Alexa, Bing Webmaster Tool, or Yandex Webmaster Tool, you can verify your site through this site if your site has not been verified.
The basic process to do this is very similar not to care which tools you use, but we will use Google Search Console for example:
- Open your Search Console Dashboard and select "Manage Property", then "Verify this site" from the box next to the site you added to Yoast. If you haven't added a site to Search Console, you have to do it first.
- Select the "HTML Tag" verification option. No need to insert the code provided to the <head> your site code, cut the code and attach it to the Google Search Console box that you see here, and delete everything except those in the quotation, including the quotes themselves.
- Press "Save Changes," then return to the Google Search Console dashboard and press "Verify".
Security features of Yoast SEO plugin:
Finally, there is a "Security" tab. If you work with sites through only one author, you don't need to worry about this and you can let this box not be checked. But if you work with sites where some writers can access the site and even add content, this part can help.
When this box is left unchecked, it will allow the part with advanced options such as the transfer and index settings seen in the Yoast equipment box that appears in each page editor. Even though you might be fine with the site's contributors you can add their content, you might not necessarily want them to have access to change certain settings. All you have to do is check this box and you don't need to worry anymore about it.
"Titles and Metas" section settings
Next, let's move on to the "Titles & Metas" section, which can be found under the "SEO" option in the left side menu. This section is very important for SEO purposes because that's where you can decide some things about how your site appears in SERPs. When you click this section, the first thing you will see is the "General" tab.
Here, you will have the opportunity to change the appearance of your title, like "Your Site Name | Contact us "or" Your Site Name - Contact Us ". Which title separator you choose for use will be used on all your site pages. As for the "Force Rewrite Titles" option, this section can fix the problem where several sites have site places/names that appear twice in the title.
Some sites use the WordPress theme that has a built-in SEO title display, which can replace the settings you choose in Yoast. If you experience this problem, check this box, you can be helped in solving it. If you check this box and still have a duplicate title problem too, we recommend you to contact your web developer because there is a way to fix it by editing your site code.
What you see under the "Homepage" tab will depend on how your site is prepared. In this case, we take examples of conditions where the site is set to use one page for a different veranda and pages for the blog. If this is how your site is prepared and you want to make changes to the title and meta description for one of these pages, all you have to do is click the "Editing The Front Page ITSSelf / Editing link The Blog Page ITSELF" seen in the top image. And make a change if you work with a site where the veranda displays the last post, your "Homepage" tab will look different from what you see here.
Post titles and meta descriptions:
Next is the "Post Types" section. Here, you can prepare a basic template for Title and Meta Description for your site's main page. Blog posts can follow one format, while other pages on your site follow others. If you don't specifically write titles or meta SEO descriptions that are optimized for each of your pages, your title and meta description will follow the basic template you created here. You can fill this by using the variables and the information that you specify will automatically be entered into the title and description of your meta. If you let the meta description box empty, the search engine will draw the content quotation from the page.
Meta robots:
With the "NOINDEX, FOLLOW" option, check the box if something doesn't want to be indexed by the search engine. In most situations, you might want to let this box be checked. But if you have a page you want to avoid from search engines or pages that can cause duplicate content penalties, such as content archives, check the box.
Date in Snippet Preview:
The "Date In Snippet Preview" option, do you have to check this box or not everything depends on the type of content you have on the type of page. If you often make blog updates or post content about many stories that are eligible to be reported, you might want to activate it. But if you deal with Evergreen content that will be relevant over the years ahead, you might prefer to deactivate it so that people cannot see your page in SERPs, pay attention to the date, and assume that your site is expired or outdated.
Yoast SEO Meta Box:
Then there is an option to hide Yoast SEO Meta Box. If you deal with sites that have several contributors, you might want to use this option to prevent your contributors do not have access to change it. If you check this box and then decide that you want the original back option, it doesn't matter; You can always come back later and change this setting again easily.
Taxonomies:
Next is the "Taxonomies" tab. If your site is something like a blog that uses several different categories and tags to set the post, you can use this section to prepare a template for titles and meta descriptions for those pages using the variable as you did in the "Post Types" tab. If you tend to use the same term for tags and categories, it's good, but you might want to check the "Noindex, Follow" option to avoid penalties because of duplicate content.
When you run a blog, having an archive content page based on date and/or the author is the best way to simplify the reader to find past content. However, the archive page is not always so comfortable for search engines, which might consider it duplicate content. The "Archives" tab lets you prevent it by telling them whether you want your archive page to be indexed or not, or you can deactivate all the shared archive pages if you want.
You can also set up titles to appear on special pages such as 404 pages. So if you have something special, you want to happen, please put it in the "Special Pages" section. You can even use some of the variables that you use in some previous tabs if you want.
"Social" section settings
The "Accounts" tab from the "social" section is quite clear. All you have to do is add a URL to each of your social media profiles. Remember that for the Twitter section, you only need to enter your username, not the URL for your profile. Filling this section tells a sorting machine like Google that they are related to your site.
When you pass the tab for the individual social media platform, you can control how the content shared from your site will appear on each platform. Under the "Facebook" tab, there is an option to add meta open graph data to your <head> site, which will make it easier for Facebook to use the image, title, and description that is suitable when there is something on your site shared. You can also specify the default image for them to use if someone shares posts or pages that don't have pictures in them.
If you have a Facebook fan page for your site, you can specify the admin for your page so you can access Facebook Insights for your site. Facebook Insights will give you information about how often things from your site are shared, preferred, and how much traffic they get your site from Facebook. To access further, click the "Facebook Insights" link and see in the upper right corner for the "Insights for Your Site" button will bring up a box for you to connect your site's site to Facebook Insights.
There is a similar setting on the "Tweet" tab, "Pinterest", and "Google+". Under the "Twitter" tab, you can set the Twitter card metadata, which is equivalent to Twitter Facebook Open Graph. If your site has a Pinterest account, you must check the "Add Open Graph Meta Databox" under the "Facebook" tab first, then enter the verification code given to you by Pinterest under the "Pinterest" tab.
XML Sitemaps on Yoast SEO
After setting your social media is ready, return to the "SEO" section of the left side menu and select "XML Sitemap".
One of the best things about Yoast SEO is to make sitemap management very easy. When you activate the XML sitemap function, Yoast SEO automatically generates a site map, updating it when you add new content, and the Ping search engine when updated.
When you click various tabs in this section, you will have the opportunity to determine whether you want things like a particular type of post or postal category that is included in your site's map. Just look through the tab and if you see something you don't want on your site map, just check the box next to it and you're good to go. You can also exclude certain posts from the site map by entering the post ID number under the "Excluded Post" tab.
Now, let's move on to the advanced option contained in the "SEO" section in the left side menu. Don't let that name make you feel reluctant to set it; This section is quite simple.
Use of Yoast Seo
Now after you install and install Yoast SEO, go to the left side menu in the Dash Admin your site and select "All Posts" or "All Pages" to see a list of all your pages/posts. You must see the column that says "SEO" on the right side of the screen.
This column shows a point that directs you about how Yoast SEO assesses that page. Yoast SEO uses a system that is quite simple to assess SEO hospitality a page:
- The gray point means Yoast SEO does not have information available for that page,
- A green point means the page is good,
- Red dots mean there are some important problems,
- The yellow/orange point means there is room for improvement.
If you are in the process of reading all pages or posting on your site and optimizing it, this column can be very helpful because you can sort pages/posts based on the column, so it will be easy to identify which pages need attention or sustainable management.
Conclusion
There are more than can be discussed related to Yoast SEO. You can see related references that discuss more widely using Yoast SEO to Premium Yoast SEO features for additional information.
Yoast SEO has many advantages compared to other similar SEO tools for the maximum SEO process. This Yoast plugin can provide maximum results so that your website, especially on WordPress, experienced a rating increase in a sorting machine like Google. Moreover, this plugin is available free of WordPress for you!