Domain Authority and How to Increase it

We may often hear about the Authority domain, and how does it affect a website, but do we know the ins and outs of the Authority domain? How it works, and a powerful way to increase the authority domain for a website.

Domain Authority and How to Increase it

Domain authority is a metric website that is the size of the trust of a site or website based on reference originating from search engines and users, as it has been developed by MOZ, the Authority domain is an important factor that affects traffic and ranking from a website, because of the Authority domain is a reference or barometer from the level of trust of the site itself.

Many SEO experts say if this authority domain is the reference for how Google provides a page rank on a site. But there are also people thinking if this is not entirely true. Indeed, there are many pros and cons of this authority domain, but what we need to see back is, the site that has a high page rank has a very good value or level of authority. So that we can conclude, that the domain authority is one of the many factors or barometer of the level of trust of the Search Engine in a site or website.

If we have known and understand what is the domain authority, and how it works, and it's a very significant effect on the website we have, then what we have to learn next, is how to increase the domain authority so that it has a significant effect on the website we have.

How to Improve the Authority Domain

Some of the steps that will be described below, it is necessary to run continuously, to have a big influence on our website authority domain, which in the end, will affect the traffic and ranking of the website we have.

1. Make sure the SEO techniques that you have on target

Maybe this is the basis of everything we apply to improve this domain authority, the right technique will produce something much better, for this reason, is needed in-depth research and trial and error techniques to ensure the technique of SEO that we control is appropriate, Or right on target, so no one is wasted or spends a lot of energy. Technical details about SEO, such as a structure of a website, breadcrumbs, structure URL, meta tags, headers tags, Word Count, Keywords, etc. must be mastered, because this is a foundation to increase the domain authority.

2. Make quality content

Quality content is a backbone of the increasing domain authority, not only based on the quality of content, but also content containing things that are informative, out of the box but still in corridors that can be accepted by logic and common sense. It is necessary to do in-depth research before developing content, very detailed content, the content of interesting and unique, fresh content, and evergreen or eternal content, following the context of the times the development of the times, is a very big effect on the quality of content.

3. Promote the content

Promoting quality content through various channels available, such as through social media, paid social media services, and via email from the database we have, and creating quality promo content is something that can help us in promoting the content contained on the website.

4. Social media

Social media is one of the mediums that can affect the exposure to the brand and website that you have. With the right social media strategy, it can increase the authority domain of the website you have. Improve your company's social media profile, use the right design to build your business credibility, promote your social media regularly on the website you have. In essence, you cannot get rid of the role of social media in increasing your website authority domain.

5. Branding

Why branding can be said to be an important milestone in increasing the Authority domain, because when in the minds of your business market targets have been embedded everything related to your brand, then inevitably, or don't like it, surely they associate it with your business website. In short, the right branding strategy can help expose the content of your website, so that it can be accessed by a broader market share or audience so that it will make a more powerful backlink.

6. Make a lot of backlinks on each content

Now we have touched on things that have a very direct and significant impact on the Authority domain. One way to increase the domain authority is to make a lot of backlinks in every content contained on the website we have, but what needs to be underlined is, the backlink we put, must be natural, without intending to trick search engines or spamming, because if you manipulate search engines, it can be ascertained that the authority domain will never get.

7. Build a strong internal link

The internal link is strong, creating a strong network between users and search engines so that it will eventually affect the ranking and traffic of your website. The site that has a strong internal link, will have a strong interconnection too, so the website will be unbreakable. By creating a lot of content, it will automatically create an internal link that can be linked to every content we make.

8. Apply SEO OnPage

Many Various SEO OnPage can be applied, starting from the content of creating content, placing keywords, making the friendly TXT robot, and making meta tags on the blog template. The more frequently your blog is loved by search engines, your website is certainly favored by the search engine, and the Authority domain will also flow significantly.

9. Establish strong relationships

Why establish strong relationships between website owners can affect the authority domain? Because, if the website owner links the link contained on your website, it will indirectly increase the domain authority. Simple, the relationship that is established is good directly proportional to the increasing authority domain.

10. Routine to clean toxic links

It is not easy to routinely and sustainably clean links that are indicated to spam and have a bad effect on our website, but this is very important to increase the domain of our website authority.

11. Consistent and patient

All the ways that have been described above are very dependent on our level of consistency. Need to be applied to routine, regular, and sustainable schedules in carrying out the ways above. Things that are rarely noticed in every discussion of the Authority domain are, things related to the age of a domain. The longer the age of the website domain, it does not automatically increase the domain authority website. There are other decisive things, such as the lack of or not a site or website experiencing improvements, outdated SEO techniques, poor link profiles, and lack of fresh and quality content. Along with maintaining consistency, so along with the increase in the domain of your website authority. Be patient, because SEO doesn't show results overnight, it takes a long journey before finally, you pick a very sweet thing.


You will find a lot of various ways to increase the authority domain on the website or other sites and some of which are very good, you only have to practice this, do that, and so forth. But what you have to remember and don't get forget the main points, all have to go back to the big picture about SEO today, namely marketing content.

You can win the competition - Authority domains, Website Traffic, Organic Search Results, and Ranking - by directing the complete focus on the content of your website. The better and the quality of the content you have, the better the website you have. Including the increasing domain of your website authority.